Recently, podcasts have exploded in popularity. Everyone from influencers to businesses have started using podcasts one way or another.
Listeners want to gain something from each episode.
Fill your podcast content with fun, engaging topics and segments to help create or promote a business.
As an evolved form of radio, podcasts can grant opportunities for brand promotion and awareness.
They are easily accessible thanks to smartphones, meaning they are suited for an on-the-go audience.
Not only can podcasts raise awareness of a brand, but they can also give longer formats for deep dives on specific topics. You can only go so far with basic brand techniques, but podcasts allow you to talk about and promote your brand's story.
According to recent surveys, podcast listeners are more likely to follow companies and brands on social media.
Your business would be building a deeper relationship with your listeners with a podcast.
If a business is starting a podcast, you cannot go in with minimum effort. The video, content, and audio should be professional.
Make yourself personable by not talking blandly or soullessly about your brand.
Make your podcast fun!
Are you interested in starting your own podcast?
Contact Belden Communications today to see how we can help you!
Sources: 7 Benefits of Adding a Podcast to Your Business Marketing Strategy (vmgstudios.com); 2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com); How To Promote A Podcast: The 2021 Ultimate Guide to Podcast Marketing - Castos