Why is a website crucial for a small business?
In the technology-driven world that we live in, everyone has visited a website or two at some point. If you have not accessed a website before, a website is a set of related web pages located under a single domain name or web address (URL). When you browse various social media channels or make a purchase online, every page a person frequents on the internet lives on a website.
When it comes to small businesses, having a website is crucial. Since a website is an online presence for a business, your website must represent the nature of your business and your brand.
Eighty-four percent of today’s consumers think a website makes your business more credible than companies that only have social media profiles.
Websites are the best place to brag about the accomplishments your business has, with professional certifications and awards. However, you do not want to over clutter your website. Formatting matters, and keeping your website clean and smooth can help ensure a more attractive flow to guide your visitors through your website.
Source: How to Build an Engaging Website - Build a Website (websites360.com); Do I Need a Website for My Business? 10 Reasons Why the Answer is Yes (themeisle.com)
When people visit your website, they do so with a specific goal in mind.
Whatever the reason a person visits your website, you should not make it difficult to find things on your website. Easy navigation helps your visitors find pertinent information about your business, like contact information or how to conduct business with you. A website houses many different pages, each full of links that divert customers to other content internally. You want to arrange that content sensibly to ensure your visitors have easy navigation while browsing your products or services.
Websites can help drive customers to your product or service while giving a glimpse into who you and your business are.
Providing quality content, which is relatable to read or interact with, will better educate your customer and build trust. This kind of content can persuade consumers to act, thus making your website more engaging. Engagement with your visitors can range from guest posts to reviews showing that you are interested in building a positive relationship with your audience.
Source: 5 Tricks for a More Sharable, More Engaging Website (crazyegg.com); How to Build an Engaging Website - Build a Website (websites360.com)
Are you looking to build a website or revitalize your current one? Let Belden Communications, LLC, help you construct a more professional and engaging website today!