Ditch the panic posting habit and create consistent, high-quality content.
Producing your own marketing content (or hiring a marketing agency like Belden Communications, LLC to create your content for you) is extremely important when planning out your content marketing strategy. Creating your own content can be overwhelming and time-consuming, especially if you are not privy to the type of content that caters to your target audience or how to share your content consistently.
You may find yourself staring at your computer screen, waiting for inspiration to strike whenever you try to create your content, but the more content you produce, the easier it will become.
However, just because creating content becomes easier does not mean it becomes more consistent. All it takes is a busy day or week, and you can quickly fall into ‘panic post’ mode, where you push out anything to keep up your online presence. However, that can damage your business and your reputation over time.
So, what are the best ways to ditch the ‘panic post’ habit?
Balance the content you are posting.
The main goal of maintaining a consistent online presence for your business should be reaching your target audience, but you also want to maintain a balance between your formats. Balancing your content means you are not posting too much of one type of content over another. For example, posting videos with different tips and tricks twice a day, every day, can cause an imbalance with your other posts, like blogs or infographics about your business that goes out only once a week.
Source: The Importance of Consistency in Social Media Marketing - Auburn Advertising Blog - A Service of Inner Spark Creative;How To Consistently Create A Lot Of Content (luisazhou.com)
Implement a content calendar.
There is no special scientific rule or formula to kick the panic posting habit, but you are better off spending a few days or even a week off from posting to social media or your blog than posting just any type of content. Taking a break from posting content allows you the time needed to implement a content calendar. A simple month-by-month calendar or planner will suffice, and it will help you plan out what type of content to create, what images to use (or not), and helps figure out when and where to post your content when it is complete.
Source: 4 Reasons You’re Not Consistent With Your Content Creation (and Online Marketing) — Personal Branding Coach | Online Business Consultant | Michelle Knight (brandmerry.com); How To Consistently Create A Lot Of Content (luisazhou.com); 5 Ways to Master Consistent Content Creation | Content Clarity | Content Planning & Creation Made Easy
Batch and repurpose your content.
Save yourself some time when you produce your content by batching content of specific formats together. For example, if you are shooting videos, make all your videos on the same day, and when you are creating ad copy or blogging, do it all in one sitting. Batching your content together harnesses good time-management practices and is more productive, as you are taking the time to write, create or film all your content in one sitting. Once you are in the zone, you will get through creating your content a lot quicker.
Repurposing your content takes the content you have already created and uses it to create new content in other formats, like ads, blogs, images, videos, and social media posts. For example, turn a how-to video into a blog post or use an infographic on a flier as a social media post. With your calendar in place, you will have all the captions you need to write the videos you have already produced and the blogs you have already written. Seasonal content is the best content to repurpose each year and is a great place to start on your social media calendar for that month.
Source: How To Consistently Create A Lot Of Content (luisazhou.com); 5 Ways to Master Consistent Content Creation | Content Clarity | Content Planning & Creation Made Easy
Let Belden Communications, LLC, help you ditch the 'panic posting' habit today!