Start using TikTok to promote your business.
TikTok is the newest and fastest-growing social media platform that allows users to create and share fun, silly, and creative short videos like content once found on the outdated platform, Vine. Launching in 2018, TikTok (formerly known as Musical.ly) has made some traction since its release, having been downloaded more than 1.65 billion times and was the second-most downloaded app in 2019.
Many businesses overlook using TikTok in their marketing strategy due to the platform’s reputation and its reach to a younger demographic. However, social media marketing experts agree that it is unwise not to take advantage of TikTok marketing as many of today’s top social media platforms started as 'fads' with a younger user base.
TikTok seems like a place for funny lip-sync videos, not a place to showcase products and services. However, small businesses can have the potential to use TikTok to reach their audience in a fun and creative way.
When deciding to use TikTok to promote your business, you can fit into the culture naturally by studying what type of content works on the platform and how to interact with other users (or TikTokers). Examining 'trending' content can determine how your business can connect creatively and authentically with your target audience. Start your research by looking into TikTok’s discovery page for trending content, hashtags, and keywords relevant to your industry.
Source: TikTok for Business 101 – How to Use it for Marketing - HostPapa Blog; How to Use TikTok to Promote Your Business (entrepreneur.com)
The good thing about TikTok is that you do not need to have perfectly polished content. TikTok is all about authenticity, fun, creativity, and in-the-moment content. Creating content for TikTok is one of the easiest and least expensive ways to promote your business.
TikTok can help highlight your authentic self with content that shows your brand’s fun side by participating in TikTok hashtag challenges. A hashtag is a keyword or phrase preceded by the pound symbol, and the hashtags associated with these challenges are discoverable by millions of users. It can present an opportunity for your brand to be cross-promoted on other social media platforms, and you do not need smooth dance moves or professionally produced videos to use the platform successfully. Accounts that share simple, consistent, and popular content tend to have a good chance of going viral. Some ideas for authentic and creative content can be introducing yourself and your team, giving your audience a walk-through of your workspace, sharing an inspirational story, or displaying your various products or services with video testimonials or tutorials. With the right TikTok content, the possibilities are endless.
Source: How to Use TikTok to Promote Your Business (entrepreneur.com); TikTok Marketing: Top 3 Strategies + Best Practices for Small Businesses | Bluehost Resource Center; TikTok for Business 101 – How to Use it for Marketing - HostPapa Blog
Partner with TikTok influencers by making branded content that talks about your product in a video and provides links to your product or website in the description. To find the right influencer for your business, you can look for online tools that let you search bios on TikTok for mentions of other relevant brands and ensure their audience matches your target audience.
Eighty-six percent of marketers have used influencer marketing to raise brand awareness or generate sales on TikTok. The platform's top content creators can rake in millions from ad revenue and endorsement deals but remember that Micro and Nano influencers (content creators with 1,000 to 100,00 followers) can gain more brand engagement than their more influential counterparts. The best course of action to collaborate with influencers is to send Direct Messages (DMs) to influencer accounts describing how you want to work with them to promote your brand.
Source: TikTok Marketing: Top 3 Strategies + Best Practices for Small Businesses | Bluehost Resource Center; How to Use TikTok to Promote Your Business (entrepreneur.com)
So, if you are looking for authentic, fun, and creative ways to gain attention to your business, start by participating in challenges, taking advantage of influencer marketing, and begin to grow your brand's presence on TikTok.
Let Belden Communications, LLC, show you how to make fun and authentic TikTok content today!