What are Google Ads, and how do they work to promote a business?
Google Ads – formerly known as Google AdWords – is an advertising service created by Google.
Google is one of the world’s most popular search engines, seeing up to five billion visitors to the search engine daily. Businesses all over the world have started turning to Google for their advertising needs using Google Ad campaigns to promote their products or services.
What is a Google Ads campaign?
Do you know the first few listings in Google that show up as ads? Those are the businesses using a Google Ads campaign to display their listing when consumers search for specific keywords. While setting up a Google Ads account is free, using an active campaign will charge a business based on a pay-per-click model – where advertisers pay when a consumer clicks on the advertiser’s ad to call or visit their website.
So how exactly do Google Ad campaigns work to promote a business?
Google Ads have a massive reach.
When people have a question that requires a searchable answer, internet users turn to Google. With over two trillion searches per day, people are looking for solutions to their questions or problems. When your business helps consumers find the answer to a question or a problem, even with an ad, they will be more likely to choose you over your competitors.
Google Ads is great for lead generation.
Google Ads campaigns are considered a form of inbound marketing or a process for helping potential customers find your business. Proper setup of a Google Ads campaign lets potential leads find you, aligns their needs with your products and services, and positions you at the forefront when they are ready to make a purchase. With consumers taking the first step to search for relevant keywords to your business’s industry, implementing a Google Ads campaign to your marketing strategy can lead to high conversion rates.
Google Ads can expand your brand awareness.
Your brand is a powerful tool, incorporating the attributes of your product, like its name, reputation, and trust. Reinforcing these attributes strengthens your brand, which earns more trust with your consumers. Your Google Ads campaign can expand your brand awareness by prioritizing your campaign and displaying it to a broader audience.
Google Ads has something for all businesses, with different budgeting options and advertising goals.
Contact Belden Communications, LLC if you are looking for a company that has the time, experience, and certified team members in place to help your business produce an effective Google Ads campaign.
Sources: What is Google Ads (and How Can It Help My Business)? - Mannix Marketing, Inc.; 6 Reasons You Should Use Google Ads - business.com; (1) New Message! (instapage.com)