Last-minute tactics to increase your sales throughout the remainder of the 2021 Holiday season.
Christmas is quickly approaching, and families will be ramping up their purchases for their loved ones and getting their homes ready for family get-togethers faster. Drive them to your business with a few last-minute sale tactics to increase your sales.
Being this far into the Holiday season, businesses should have already begun ramping up their sales strategies, but it is not too late to implement a few tactics to your campaign.
Offer special discounts for Loyal Customers.
Your existing customers are crucial to your business, more so than you may think. It is the holiday season and the best time of year to give returning customers an incentive to come back. Offer your most loyal customers a special discount as a gift that they cannot refuse and will ensure their return in the future. It’s harder and more expensive to acquire new customers than it is, to maintain your current ones. Existing customers share great experiences with local businesses and are more willing to recommend you to their family and friends, which can help further drive last-minute holiday sales.
Source: 17 Proven Ways to Boost Holiday Sales & Revenue in 2020 (wordstream.com)
Reel in new customers with special offers.
While stated above, that it is harder and more expensive to acquire new customers, it does not mean you should not gear some offers towards them this Holiday season. New customer offers, especially around the holidays, can take on many different forms, like a first-time customer discount, free shipping on your first online order, or even a gift. There are plenty of options for your business to attract new customers to your business, just get creative!
Source: 6 Ways to Increase Holiday Sales and Engage Your Customers (bplans.com)
Upsell and cross-sell your products.
Upselling and cross-selling are well-known strategies that are effective, especially during the holidays. Upselling offers customers an upgraded version of the product they are looking to purchase, while cross-selling can offer a relatable product to the initial purchase. Upselling and cross-selling products can help increase your product sales and highlight good customer service skills, showing customers you are willing to assist with finding products relatable to their interests.
Source: 21 Hands-on Tips To Increase Holiday Sales In 2021 | MakeWebBetter; 6 Ways to Increase Holiday Sales and Engage Your Customers (bplans.com)
Countdown to your limited-time sales.
When customers feel like they may miss out on a deal, they are more inclined to make an impulse purchase. Use countdowns for your sales, discounts, and product inventory counts to create a sense of urgency for your customers by prompting a fear of missing out (FOMO) response. FOMO helps convert customers who are on the fence about buying a product because they feel it will be available later. Go a step further and offer reward points to customers if they buy your products under the deadline.
Source:21 Hands-on Tips To Increase Holiday Sales In 2021 | MakeWebBetter; 17 Proven Ways to Boost Holiday Sales & Revenue in 2020 (wordstream.com)
The holidays are the time to show clients that your business cares and appreciates their business. Take these ideas and others to make the most out of this Holiday season and increase your sales.
Let Belden Communications LLC, help you increase your business sales today!