Your marketing strategy should be about sending the right message to promote your business over the holidays to ensure your business is heading in the right direction.
So, where is the best place to begin?
Know important dates for the Holiday Season.
First, there are a few key dates to consider, like:
Deal seekers are all about waiting for these key dates for their holiday shopping. Now is a good time to think about what types of discounts and promotions your business would like to run, whether it be a 40% off Black Friday sale, a gift with a $50 or more purchase for Small Business Saturday, or a 15% for all new items on Cyber Monday.
No matter what deals or promotions you produce, you want to get the word out in advance for customers to know when and how to shop with your business over a competitor.
Sources: Get Your Elf Ready for the Shelf_ A Guide to Planning Your Holiday Marketing - Constant Contact (wistia.com); 10 Holiday Marketing Tips & Tricks For 2022 | (Part 1) (nationalpositions.com); 12 Smart Holiday Content Marketing Strategies You Should Use in 2022 (clearvoice.com)
Schedule your content in advance
When creating your content, you want to appeal to visual interest with festive imagery, speaking to the theme of seasonal events and key dates. Make your messaging stand out by appealing to your audience's emotions and position your business as a resource, not just a sales pitch.
Using a content management scheduling tool allows you to create your content in advance while scheduling your posts and emails for a specific date and time relevant to the messaging of your content. When you plan your content out in advance, you get to fill in the gaps on what type of content you want to share.
You do not want to fill your social media content calendar or emails with tips and tricks for the season and not push out any promotional material for your products or services. You want to blend the type of content you are sharing this holiday season as efficiently as possible and scheduling your content in advance can help.
Sources: Get Your Elf Ready for the Shelf_ A Guide to Planning Your Holiday Marketing - Constant Contact (wistia.com); 10 Holiday Marketing Tips & Tricks For 2022 | (Part 1) (nationalpositions.com); 12 Smart Holiday Content Marketing Strategies You Should Use in 2022 (clearvoice.com)
Grow your email list
The holidays are the best time of year to grow your email list. You can offer a specific discount for new customers when they subscribe to your email list. You can simplify the sign-up process by generating a QR code, and sharing it all over your social media channels and in your email blasts.
Referral bonuses are also a big hit around the holiday season. Everyone loves a deal, be sure to give your existing customers some extra attention this holiday season with a special promotion for any new customers they refer to your business.
Sources: Get Your Elf Ready for the Shelf_ A Guide to Planning Your Holiday Marketing - Constant Contact (wistia.com); 10 Holiday Marketing Tips & Tricks For 2022 | (Part 1) (nationalpositions.com); 12 Smart Holiday Content Marketing Strategies You Should Use in 2022 (clearvoice.com)
Remember, holiday shoppers like ease and convenience.
During the holidays, people value ease and convenience, as they are busy shopping for their loved ones, decorating and preparing their homes, dinners, and more.
Appeal to shoppers' needs by offering unique gift sets, gift wrapping services with their purchase, or free delivery. Showing customers you care by simplifying their shopping experience provides a better chance of repeat business or new customer referrals.
Sources: Get Your Elf Ready for the Shelf_ A Guide to Planning Your Holiday Marketing - Constant Contact (wistia.com); 10 Holiday Marketing Tips & Tricks For 2022 | (Part 1) (nationalpositions.com); 12 Smart Holiday Content Marketing Strategies You Should Use in 2022 (clearvoice.com)
Most businesses begin thinking about their Holiday marketing strategies in August or September, but there is still time if you have not started preparing yours already.
Let Belden Communications, LLC help you with your 2022 Holiday Marketing Strategy today!