In the small business world, it is a known fact that customers interact more with a business that they know, like, and trust. Email marketing is the perfect tool for getting your brand, product, or service out to your target market. However, for small businesses, especially up-and-coming ones, it may not be easy to see the benefits of an email marketing campaign.
Here are five benefits to help grow your business using email marketing:
Emails are cost-effective.
When you are running a small business, cost means everything. An email marketing campaign is the most cost-effective marketing strategy you can implement as a business owner. Designing email campaigns is not complicated and allows you more time to focus on other aspects of your business.
Emails increase your brand recognition.
With a lot of industry competition, email marketing campaigns help improve your brand recognition with existing customers and help potential customers learn more about your business. Brand recognition goes a lot farther than design and formats. Customers look for consistent, relative, and valuable content that meets their needs.
Emails help build credibility.
It is a known fact that many people do not open emails from people or businesses that they do not know. However, if they voluntarily subscribe to your email list, they know your business exists. Once you hook a potential customer, you must reel them in by tailoring your content to fit their needs and becoming a credible source of information within your industry.
Emails increase your sales.
Sixty percent of customers say they make purchases because of a marketing email they received. Emails help spark impulse buys from your customers by letting them know of specials or promotions on your products or services, inciting FOMO, or the fear of missing out.
Emails drive traffic to your website.
Using your email campaign to place targeted content into your emails using relevant links to your product’s landing pages helps drive more traffic to your website than it will organically. Add engaging content to emails to help promote engagement with your social media channels, and other content on your website, like blogs or promo codes for special sales.
Email marketing can build your brand, outdo your marketing goals, and set you up as an expert without breaking your budget. Communicating with your customers and prospects on a consistent basis is a standard industry expectation in today's world. Email marketing lets you do just that and more by creating a mutually beneficial relationship between your business and your email subscribers.
If you need help setting up an email marketing campaign for your business, contact Belden Communications, LLC today!
Sources: 39 Top Benefits of Email Marketing for Small Business (with Examples) (constantcontact.com); 10 Benefits of Email Marketing: Why It’s So Important | Mailchimp; Top 10 Benefits of Email Marketing - Business 2 Community