Why should your business use an email marketing campaign?
Email campaigns are a marketing tool that shares information about a company and its products via email to customers who have opted to receive correspondence from a business. By formulating powerful email marketing strategies, businesses can help strengthen customer relationships, build a stronger brand, nurture leads, and convert prospects.
According to a study, seventy-three percent of consumers said email is their preferred marketing channel.
Source: Email Marketing for Small Businesses: Everything You Need To Know (unlayer.com); Email Marketing 101: A Beginner’s Guide for Small Businesses | Mailchimp
Email marketing is favorable for both a brand and its customers; the customer wants something from the business, which in turn, wants something from the customer. A brand can use email marketing campaigns to offer freebies, specials, or something its audience cannot resist. Welcome emails, monthly or weekly newsletters, promotional emails, and other email campaigns can be sent out to consumers, keeping them connected to a brand.
Email marketing is what customers want, as seventy percent of consumers prefer emails over direct mailers.
Source: Email Marketing 101: A Beginner’s Guide for Small Businesses | Mailchimp; Small Business Email Marketing Strategy & Tips for 2021 | Sendinblue
Email campaigns are the perfect place to reuse existing content; however, email campaigns should have one clear and specific goal. The message of your emails should be clear and concise through the content used to build your email campaign. Have a current blog post you want to share? Want your new customers to shop through your products? By adding a clear Call-to-Action (CTA) to persuade customers to act through your email, you can quickly guide them to take specific actions with your business.
As the most lucrative form of marketing, email campaigns have a proven record of providing a substantial return on investment – or ROI – of up to 4400 percent, meaning that for every dollar spent, businesses can see a return of $44.
Source: Email Marketing for Small Businesses: Everything You Need To Know (unlayer.com); Email Marketing 101: A Beginner’s Guide for Small Businesses | Mailchimp; Small Business Email Marketing Strategy & Tips for 2021 | Sendinblue
Email campaigns are a helpful form of marketing that helps form connections and build long-lasting relationships. Emails offer one-on-one communication with customers, allowing a brand to learn more about its audience. Use an email campaign to show appreciation to your most loyal customers or welcome new clients (or subscribers) to your business with a welcome email.
Either way, you can use your email campaign to build rapport with your audience. When utilized correctly, emails have a significant role to play by creating lasting, profitable relationships between small businesses and customers.
With proper implementation, a sophisticated email marketing campaign can create lasting profitable relationships with customers while providing businesses with new opportunities to engage new audiences by utilizing lead magnets, a magnet that pulls in leads no matter where they are.
Source: Email Marketing for Small Businesses: Everything You Need To Know (unlayer.com); Small Business Email Marketing Strategy & Tips for 2021 | Sendinblue
Email marketing campaigns are very versatile, allowing businesses to do and say a lot with a well-crafted email campaign. Emails can give consistent performance, are trustworthy, and add credibility to any small business.
Let Belden Communications, LLC help build your Email Marketing Campaign today!