As a business owner, it can be hard to run the day-to-day operations of your business but when you add a social media campaign into the mix it can get even harder. 77.6% of small business owners use social media to promote their businesses or make sales and cannot afford to let the quality of their content or engagement rates falter.
This is why business owners who run social media campaigns must understand what social media fatigue is, what signs to look for, and how to get a grip on the situation and move past it.
Social media burnout (or social media fatigue) is not a buzz phrase or a self-help concept but an actual researched, scientific condition. One study explains that social media fatigue is a user’s tendency to shy away from social media participation when they become overwhelmed with information. Another study found that compulsive social media use causes social media fatigue and links to high anxiety and depression.
Source: Social Media Burnout: 16 Effective Tips To Save Your Sanity (contentstudio.io); How to Beat Social Media Fatigue as an Entrepreneur (jessicathiefels.com)
Social media management companies like Belden Communications, LLC, know and understand the signs of social media burnout and have a staff of knowledgeable and experienced social media managers to help you and your business manage your social media campaign.
Here are a few common signs of social media burnout:
Trouble staying focused on your social media strategy.
Falling behind on your planned social media posts.
Running out of content ideas.
Posting low-quality content.
Not responding to comments.
Posting angry replies to negative posts.
Not engaging with your followers in a way that builds relationships.
Source:Social Media Burnout as a Business Owner - The Women's Journal (womens-journal.com)
As a business owner, you may be aware of the importance an active social media presence can have but ignoring the signs of social media burnout or avoiding social media at all costs is bad for business. There are many ways to manage stress and anxiety when managing a social media campaign as an entrepreneur, and at Belden Communications, LLC, we have compiled a list of a few tips to help you and your business stay on track.
Use the right social media platforms.
Ensuring your business is on the right social media platforms to reach your target audience is the first step to combating social media fatigue. Not every business needs to be on every platform, only where your clients are most active. Select two or three social media networks, and drill down on growing your audience and engaging with them.
Source: Social Media Burnout: 16 Effective Tips To Save Your Sanity (contentstudio.io); How to Beat Social Media Fatigue as an Entrepreneur (jessicathiefels.com); Social Media Burnout as a Business Owner - The Women's Journal (womens-journal.com)
Have social media office hours
When you establish social media “office hours,” you are dedicating time for specific social activities or focusing on just one platform each day to avoid becoming overwhelmed. If you need to, set a timer to help keep track of your time; when it buzzes, be done for the day. With clear boundaries, you can better manage anxiety and burnout.
Source: Social Media Burnout: 16 Effective Tips To Save Your Sanity (contentstudio.io); How to Beat Social Media Fatigue as an Entrepreneur (jessicathiefels.com); Social Media Burnout as a Business Owner - The Women's Journal (womens-journal.com)
Block time to create new content
Setting time aside once a week or a few times a month to create your social media content is a great way to combat social media burnout. But that does not mean filling up your entire posting calendar, either. You should leave room for sharing behind-the-scenes content and reposting content. When you batch your content and schedule your posts in advance, you can put time towards other aspects like engaging more with your community or finishing other projects.
Source: Social Media Burnout: 16 Effective Tips To Save Your Sanity (contentstudio.io); How to Beat Social Media Fatigue as an Entrepreneur (jessicathiefels.com); Social Media Burnout as a Business Owner - The Women's Journal (womens-journal.com)
If you feel you are way over your head in managing multiple social media platforms and it has negatively affected you and your business, then turn to the professionals. Social media management companies have the resources and qualifications to help small business owners build their brands without the added stress and anxiety that causes social media burnout.
If you feel like you have experienced social media burnout in your business, let Belden Communications, LLC help you manage your social media accounts today!