More than half of the U.S. population, fifty-one percent, have listened to a podcast.
To properly market your business, your podcast should offer variety in its content. Figure out what works and on which channels, test new ideas, different angles, and push yourself to think outside of the box. You may unearth the desired reach you are looking for.
Podcasts reel in your audience through engagement. For effective engagements, you should host live streams of your podcast. Getting that instant feedback and live interaction can build a community and drive your show and business forward.
Even though podcasts have grown exponentially in the last few years, businesses tend to underestimate their power in marketing. Business owners are not aware that podcasts allow many benefits to their business, like hyper-targeting. Hyper-targeting refers to the ability to deliver advertising content to specific interest-based segments in a network.
Podcasts are an influential tool for building awareness, talking directly to potential customers in an organic way, informing and speaking to your audience's interests.
Are you interested in starting your own podcast?
Contact Belden Communications today to see how we can help you!
Sources: Is Podcast Marketing Right For Your Business? (forbes.com); 2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com);Why Podcasts Are an Effective Marketing Tool | Hubbard Chicago