What are the benefits of reviews for small businesses?
Reviews are a form of feedback from consumers evaluating a business, product, or service based on their purchase or user experience. When your business features these reviews online it can help consumers find the products or services that fit their needs and can assist with your conversion rates and sales.
Seventy-nine percent of consumers admit to reading reviews to ensure that a business, product, or service is good.
Consumer reviews help search engines, like Google, arrange their search results based on the information found in review ratings that are featured on multiple sites, and determine where your business will fall in the order of returns on local search results.
Reviews help build SEO
Having written consumer reviews of your business online can help grow your organic and local search rankings with SEO or Search Engine Optimization. Written reviews featured on your social media pages or website will help implement organic keyword density while encouraging more reviews from other consumers. Different types of review topics can also serve as blog inspiration and prompts for a Frequently Asked Questions, or FAQ section, on your website to further your SEO performance.
Source: Asking for Reviews from Customers: The Ultimate Guide | ReviewTrackers; How To Ask Customers For Reviews (forbes.com); How To Ask For a Review From Customers: The Complete Guide | Indeed.com; https://localiq.com/blog/reviews-matter-for-your-small-business/
Reviews help build a reputation.
Most online reviews can help build your business's reputation and credibility while providing social proof to help influence consumer behavior. Consumers in today's day and age take the time to do their research by reading reviews and putting them into consideration before making a purchase decision. With higher reputation standings and ratings from consumer reviews, your increased online presence can stimulate shopper confidence and drive conversion rates into increased sales.
Source: Asking for Reviews from Customers: The Ultimate Guide | ReviewTrackers; How To Ask Customers For Reviews (forbes.com); How To Ask For a Review From Customers: The Complete Guide | Indeed.com; https://localiq.com/blog/reviews-matter-for-your-small-business/
Reviews provide feedback to a business and build trust.
Consumers not only pay attention to what others are saying about your business, but they also watch how you manage the information received. Eighty percent of consumers feel that a small business cares about their consumers more if they respond to online reviews than if they do not. Not only should you respond to consumer reviews or feedback, but you should use that information to fix any issues that could potentially turn into a bigger problem. Reviews also assist with building trust with your customer base, as positive reviews can highlight your mission statement and show that your business is willing to deliver on its promises.
Source: Asking for Reviews from Customers: The Ultimate Guide | ReviewTrackers; How To Ask Customers For Reviews (forbes.com); How To Ask For a Review From Customers: The Complete Guide | Indeed.com; https://localiq.com/blog/reviews-matter-for-your-small-business/
Reviews can impact a consumer's purchasing decision and are beneficial to your business's brand and online presence.
Let Belden Communications, LLC, help get the vital reviews your business needs today!